Case Study
Case Study: Clearcable - Streaming local television like never before
The Backdrop
The landscape of television has evolved dramatically with the advent of streaming services, creating a challenge for local cable stations. These stations held a treasure trove of local content that risked being sidelined unless they could adapt to the new digital-first preference of viewers.
Clearcable's Challenge
Clearcable stood at this intersection, recognizing the need to bridge the gap between traditional cable and modern streaming. The goal was ambitious: create a streaming service for local TV that retained the community connection while embracing the flexibility and reach of streaming technology.
Strategic Approach
We started with a thorough market analysis, understanding the competitive field, and user expectations. Clearcable's vision was clear—they wanted to be trailblazers, not just participants in the streaming revolution for local content.
Solution Crafting
Our response was a two-pronged approach. Firstly, we developed a user interface that was intuitive and familiar to the local TV audience yet wouldn't feel out of place among its global streaming peers. Secondly, we built a robust distribution network through Clearcable's CDN to ensure a quality streaming experience.
Operational Success
The result was the launch of Cable14Now.com and ccapGo.com. These platforms enabled Clearcable to offer live and on-demand local programming with a straightforward subscription model. Compatibility across various devices was not just a feature—it was a mandate, ensuring no viewer was left behind.
Commercial Validation
The real proof of success came when a major media company recognized the value of our solution, entering into a significant deal that underscored the viability and need for local content in a streaming-dominated world.
Impact and Future Direction
The journey with Clearcable has been a microcosm of the wider industry shift. The success of the streaming portals for local TV stations has demonstrated a sustainable model for others to emulate. Looking forward, Clearcable is poised to not only expand their offerings but also to innovate further, ensuring local content finds its place in the digital era.
