Legal Cannabis medical & retail
Case Study

Case Study: Mettrum Health - Revolutionizing E-commerce in Medical Cannabis

The Landscape of Medicinal Cannabis

In a burgeoning medicinal cannabis market, Mettrum Health Corp. was at a crossroads. The industry was growing, but so were the complexities—especially in e-commerce. Mettrum's aspiration was not just to keep pace but to set the pace for online customer experience.

Challenge Faced

Navigating a maze of regulatory requirements, Mettrum needed to harmonize their digital infrastructure with their operational processes. They sought an e-commerce platform that was not just compliant, but also customer-centric and able to scale with the high-growth potential of their market.

A Partnership is Forged

Together, we mapped out a strategy to overhaul Mettrum’s digital presence. The task was substantial: streamline operations, ensure regulatory compliance, and create an engaging online platform that mirrored the care Mettrum took in cultivating their products.

Strategic Overhaul

  • We rejuvenated the brand’s digital touchpoints, optimizing user experience while enhancing the flow of information.

  • A marketing strategy was crafted, incorporating SEO, marketing automation, and transactional email systems.

  • We reengineered Mettrum's e-commerce system, integrating a pioneering CRM and ERP system that set industry benchmarks.

Innovation at Play

Our solution was multifaceted—three unique portals for patients, physicians, and customer service, each tailored to the needs of its users, creating a cohesive ecosystem that supported Mettrum’s operational excellence.

Impact and Growth

The transformation was profound. Mettrum not only achieved operational efficiency but also captured the hearts and minds of over 20,000 patients. Sales soared, with monthly online figures touching $1M, culminating in a historic $432M acquisition.

"Partnering with Hover was a pivotal decision. Their expertise in digital strategy turned our vision into reality, and the results speak volumes—our platform is not just industry-leading; it’s industry-defining. The acquisition is a clear indicator of the solid foundation we built together."

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©2023 Hover Digital Inc, operating as
Hover Group. All rights reserved.

Privacy Policy | Terms & Conditions