Case Study
Case Study: Mettrum Health - Revolutionizing E-commerce in Medical Cannabis
The Landscape of Medicinal Cannabis
In a burgeoning medicinal cannabis market, Mettrum Health Corp. was at a crossroads. The industry was growing, but so were the complexities—especially in e-commerce. Mettrum's aspiration was not just to keep pace but to set the pace for online customer experience.
Challenge Faced
Navigating a maze of regulatory requirements, Mettrum needed to harmonize their digital infrastructure with their operational processes. They sought an e-commerce platform that was not just compliant, but also customer-centric and able to scale with the high-growth potential of their market.
A Partnership is Forged
Together, we mapped out a strategy to overhaul Mettrum’s digital presence. The task was substantial: streamline operations, ensure regulatory compliance, and create an engaging online platform that mirrored the care Mettrum took in cultivating their products.
Strategic Overhaul
We rejuvenated the brand’s digital touchpoints, optimizing user experience while enhancing the flow of information.
A marketing strategy was crafted, incorporating SEO, marketing automation, and transactional email systems.
We reengineered Mettrum's e-commerce system, integrating a pioneering CRM and ERP system that set industry benchmarks.
Innovation at Play
Our solution was multifaceted—three unique portals for patients, physicians, and customer service, each tailored to the needs of its users, creating a cohesive ecosystem that supported Mettrum’s operational excellence.
Impact and Growth
The transformation was profound. Mettrum not only achieved operational efficiency but also captured the hearts and minds of over 20,000 patients. Sales soared, with monthly online figures touching $1M, culminating in a historic $432M acquisition.
